Picture your story
Illustration - Storyboards - Concept Visuals - Artwork Commissions
Storyboards
Explore a range of storyboard styles from loose sketches to polished coloured frames, tailored to visually tell your story.
Commercial Illustration
Compelling visuals crafted by hand in traditional and digital mediums to support marketing and advertising goals.
Character and Animation
From expressive characters to assets for animation,
view a range of styles crafted to suit any brand or story.
Linework
Who knew a humble hand-drawn line could be so versatile? Expressive, bold, broken or brushed - discover it's appeal.
Artwork Commissions
Bespoke artworks created with quality archival materials
to be remembered for generations.
Technical and Instruction
Taking complex ideas and applying a unique visual approach to communicate quickly and effectively with your audience.
Illustration for your business.
Commercial Illustration
Learning the craft within a commercial illustration studio gave exposure to many different clients and requirements. Creating the right artwork to meet a brief and engage an audience meant developing and applying various illustration styles.
View the gallery to see examples.
Storyboards
Storyboarding and concept visuals visually capture a creative idea. They might need to excite a stakeholder, inform a team or help guide other professional skills in the creative process to enhance it.
View the gallery to explore the various styles.
Concept Visuals
Concept visuals serve an idea by the 5 E’s -
Explanation - what is the idea about?Elements - highlight the key features.
Excitement - captivate the audience.
Engagement - invite discussion.
Exploration - allow for further development.
View the gallery for samples.
Artwork Commissions
Capture fond memories or mark special occasions with artwork created using quality archival materials so it can be cherished for generations.
About the illustrator
Ralee at pencilcase
Ralee is the illustrator and creative mind behind pencilcase, bringing over thirty years of experience crafting visuals for the Advertising, Film, and TV industries across the globe. Having begun his career in a studio environment, he developed a versatile command of illustrative styles and media that continues to inform every project he takes on — whether it's a storyboard for a television commercial or a detailed visual breakdown of a complex surgical procedure.
What sets Ralee apart is his deep understanding of the relationships that drive creative work. He knows how creatives, agencies, directors, and clients think, and he uses that insight to deliver visuals that truly serve the brief. The ability to work across a wide range of styles means Ralee can adapt to effectively meet the needs of any project, large or small.
What sets Ralee apart is his deep understanding of the relationships that drive creative work. He knows how creatives, agencies, directors, and clients think, and he uses that insight to deliver visuals that truly serve the brief. The ability to work across a wide range of styles means Ralee can adapt to effectively meet the needs of any project, large or small.
Collaboration is at the heart of how Ralee works. He's equally comfortable receiving a brief directly from an industry professional or a first-time client, and is set up to work remotely in real-time with partners anywhere in the world. If you have a project in mind, Ralee would love to hear about it — head to the contacts section to get the conversation started.
